Neil Crofts, the renowned authority on Authentic Leadership, talks to Afriversity on the importance of defining your purpose as an entrepreneur and attracting passionate followers in terms of staff, customers and partners to bring sustainable success

About Neil Crofts (www.neilcrofts.com) Neil helps companies define their culture and live it authentically in a way that connects powerfully with customers and talent. He helps businesses to align brand and culture and to live the brand through authentic leadership, recruitment and policies. Neil is also an original sponsor and supporter of Afriversity.

Sunday, 15 January 2012 00:00