How to position your company in the market so that you own your Hill - and having a single "Point that Matters" that is a lot more than just having a unique selling point!

Afriversity founder Thorgeir Einarsson interviews Nick Copping, co-founder of Zoom Marketing. www.zoommarketing.com based in the heart of Silicon Valley on the subject on how to "own your hill" when it comes to marketing your company. Nick and his team have helped famous companies like Adobe, Cisco, HP, Microsoft and TiVo to define their Hill and to sharpen their positioning.

And Nick is telling us here how it's done, step by step. Nick is challenging you - the Afripreneur - to think about how you could define your "hill" and your "point that matters". And he is offering to help you too!

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Comments

0 #6 ed whymandesign.com 2011-10-22 16:40

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0 #5 Athan 2011-10-06 09:25

Quoting Meshal Budhram:

Brilliant! What an awesome video and great advice and information. Thank you Thorgeir for doing this and thank you Nick for your time and advice.

I am going try to submit some information about my business and see if you can help in our marketing in anyway!

Glad you got to watch the interview Meshal and yeah agreed that its a amazing interview with great advice

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0 #4 Meshal Budhram 2011-10-06 08:57

Brilliant! What an awesome video and great advice and information. Thank you Thorgeir for doing this and thank you Nick for your time and advice.

I am going try to submit some information about my business and see if you can help in our marketing in anyway!

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